Managing a chain of fashion stores, each with its own brand identity and operational independence, presents unique challenges. Currently, each store independently manages its staffing, promotions, discount codes, and inventory, resulting in fragmented customer and operational data. While customer data can be shared across stores within the chain, the lack of a unified system makes it difficult for the brand owner to gain real-time insights into overall performance, compare store revenues, and coordinate strategies effectively.
We helped the client build a centralized system for overseeing store performance and comparisons, allowing each store operational independence. The solution also enables quick website setup for new stores and integrates Line for seamless customer interactions and management.
The client needed a solution to streamline store management while maintaining each store’s independence in handling personnel, promotions, and inventory.
The system was built using a microservices architecture, with a central dashboard designed using React to provide real-time data on store performance and comparisons. Each store's independence was maintained with isolated management systems powered by Node.js and MongoDB, allowing them to handle their operations while sharing customer data across the chain. A website builder tool was developed for rapid site creation for new stores, ensuring quick market entry. For Japanese market compatibility, Line integration was implemented using the Line API for login, payment, and messaging services
The result was a seamless management system that allowed the client to oversee the entire store network while preserving individual store autonomy. The centralized dashboard improved revenue tracking and performance comparisons, while the Line integration enabled smooth customer interaction. Additionally, new stores could now launch websites quickly, significantly reducing setup time and improving operational efficiency across the chain.